Our Team

Our Team

We bring your organisation’s aspirations to life through Change done well, by design. Our vision is to inspire people to embrace the opportunities of change.

Meet our leadership team


Claire Clayton

Co-founder & Managing Director

Advisor, business leader and strategic provocateur

“Blue Seed understand that change is never ‘one size fits all’. We guide development of fit-for-purpose solutions through our extensive experience, delivering transformative results with an approach that’s right for every situation.”



Nicole van Barneveld

Principal Consultant

Strategist, leader, gets things done

”My experience encompasses business transformation and mergers, regulatory reform, systems integration, ERP implementation, technology projects, and facilities and corporate relocations. I take a practical, hands on approach to designing successful change strategies and delivering outcome-based change programs for businesses.”


Melissa Brady

Melissa Brady

Principal Consultant

Large-scale organisational change leader

”I bring executive level change management experience, with specific expertise in helping business leaders to drive strategic outcomes through change. I'm a natural strategic thinker with a pragmatic style that comes from my global technology and business consulting background. I have a deep understanding of human behaviour and digital enterprise change.”



Duncan Smith

Operations Director

Consultant, investor, listener.

“I enjoy the challenge of helping businesses grow and build capability to meet the dynamic pace of change. At Blue Seed I have the additional benefit of working with some great people who really understand what change is and all that it brings.

Eleanor Roosevelt said that ‘great minds discuss ideas’ and the work we are doing on the future of work and how organisations respond to the challenges of the fourth industrial revolution is inspiring.”



We have proud affiliations with industry partners.

Giving back

Blue Seed are all about positive change so we support a number of causes close to our hearts and happily do pro bono and volunteer work.