Our Team

Our Team

We bring your organisation’s aspirations to life through Change done well, by design. Our vision is to inspire people to embrace the opportunities of change.

Meet our leadership team

Claire Clayton

Claire Clayton

Co-founder & Managing Director

Advisor, business leader and strategic provocateur

“Blue Seed understand that change is never ‘one size fits all’. We guide development of fit-for-purpose solutions through our extensive experience, delivering transformative results with an approach that’s right for every situation.”


Huw Thomas

Huw Thomas

Principal Consultant

Thought leader, trusted advisor, strategic thinker

“My passion is helping others see the wisdom and profit to be gained in changing themselves and their businesses and that with the right mentality, it can be enjoyable and exciting. I enjoy helping leaders execute against their toughest strategic challenges with the conviction and confidence to revitalise their business.”



Nicole van Barneveld

Principal Consultant

Strategist, leader, gets things done

”My experience encompasses business transformation and mergers, regulatory reform, systems integration, ERP implementation, technology projects, and facilities and corporate relocations. I take a practical, hands on approach to designing successful change strategies and delivering outcome-based change programs for businesses.”



Duncan Smith

Operations Director

Consultant, investor, listener.

“I enjoy the challenge of helping businesses grow and build capability to meet the dynamic pace of change. At Blue Seed I have the additional benefit of working with some great people who really understand what change is and all that it brings.